You may win customers’ loyalty by upholding high standards and providing exceptional customer service to those who have already used your products or services. This will result in repeat business and good word of mouth. In order to give your business the best opportunity of continuing to succeed, attract more consumers, and expand, you need combine these efforts by attempting various things to connect with new clients.
How to do this
Introduce a fresh marketing plan: You could already have a tried-and-true marketing tactic that has attracted a devoted clientele, but if you want to draw in more clients, you should give something fresh a shot. As long as you keep offering your current consumers with the same excellent items and quality of customer care, this won’t have an impact on them. You could give the following methods a try.
- Make fliers and hand them out at nearby pubs, cafés, and stores. You may try stuffing some fliers into letterboxes if your business is in a residential neighborhood.
- Utilize a sale to persuade current consumers to purchase new products or more of their current favorites, as well as to get potential customers to test your goods for less. It is usually more alluring to provide a discount when attempting something new since customers will therefore be more prepared to take a chance and use an untested product.
- Organize an event. This is a fantastic method to interact with others in a relaxed, pleasant environment. Existing clients could invite a buddy who has never visited your store. Others may be persuaded to participate in the activity out of a sense of not wanting to miss out if they observe others shopping and making purchases. Offer folks some refreshments and engage them in conversation about what you have to offer and why they should try it. When people are having fun and are in a good mood, they spend more money!
- Launch a reward program on a social media platform, like Facebook. You may try rewarding the user who shares your page the most or gets the most « likes » by giving them a gift, coupon, or discount. This is a great method to advertise your company and generate buzz about it.
- Promote your company in local periodicals and newspapers,. Think about employing free Gumtree advertising and even adding your stuff on Amazon and Ebay.
Provide a new good or service
By introducing a new product to your line, you may be able to attract new clients who may not be aware of your present offerings or who may not be interested in your « old » items. This will increase the amount of business you receive from current clients. Your company’s attractiveness will rise as a result, and this will probably bring in more customers, boost word-of-mouth, and generate revenue for you. Since no one product will « fit » all customers, provide a greater selection of items.
Become more visible online
With so many people online nowadays, individuals who don’t have a profile there are missing out on a great chance.
- Use websites like Facebook, Twitter, Pinterest, and Linkedin for brand exposure and social networking.
- Post updates and information on these websites about your company and its goods. Make your offerings known to everyone. Greater presence increases the likelihood of getting recognized. People will share your posts or page, read them and perhaps visit your site and try out a product after reading them. This is a really efficient method of business promotion that doesn’t require any money or resources other than some creativity and time.
- Make sure everything you write is pertinent and engaging to avoid going too far the other way and posting nothing but pointless blather that others will become tired of. This may turn off some of your followers, make them « unlike » your page, or make them quit reading your postings altogether.
- Make acquaintances with nearby or comparable firms. This will once again make you more noticeable. These visitors will notice your company, which can persuade them to visit your page to discover what you have to offer.
- Ensure that all of your company information is visible on your networking pages and provide a link to your website.
Develop a quality website
A website is sometimes the first place customers learn about your company, so it has to be well-designed and have quality information. Please take into account:
- It must be visually appealing and easy on the eyes. Avoid using distracting flashing pictures, gaudy colors, or inappropriate typefaces.
- Make sure it’s easy to use, or else visitors would just become annoyed and say, « If this is how they design a website, I doubt their products are very good. » The user should be the main focus of every aspect of your website’s design. Ordering, finding, and seeing products should be simple. If using the website proves to be challenging, users will just close the page and visit a rival’s website.
- Create many pages for your website. A single web page just gives the impression that your company is tiny and has nothing to offer. Additionally, it’s difficult to fit much on a single page. As much information as you can about your company and high-quality pictures of your items. Additionally, you may utilize more keywords the more web pages you have. By doing this, you’ll enhance the likelihood that more people will be able to locate your company when they type in certain keyword search words in a web search engine. By encouraging more visitors to your website, this might bring in new business.
- Include reviews left by happy consumers. In this manner, you are not simply promoting yourself!
- Make sure folks can access your contact information with ease. For questions and customer service, include a phone number and an email address.
Referrals
This may be a terrific strategy to both retain current customers and attract new ones. Offer a reward for each referral, such as a coupon or discount for the individual who recommends a friend as well as for each new client they refer. A trustworthy friend’s recommendation increases the likelihood that a potential client will try something, especially if there is a reward involved.
